Lessons From Cool Cats: From Creative to Business and Beyond
Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned? In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success. This article was co-created by Evan Luza and Michael Stelzner. For more about Evan, scroll to Other Notes From This Episode at the end of this article. How the Cool Cats NFT Project Developed In 2021, Evan Luza was working as Senior Brand Designer for Megaport when he noticed a lot of chatter about Bored Apes on Twitter. He'd been in the crypto space since 2017, and while he didn't fully understand why everyone was freaking out about illustrations of monkeys, something about them reminded him of a childhood spent collecting and trading Yu-Gi_Oh! And Pokemon cards. Being an entrepreneur with a background in design and a basic understanding of the underlying tech, he decided to launch an NFT collection featuring anthr
